Legal
Cookie Policy
How Placement Plus uses cookies and similar tracking technologies on its website and platform. Read alongside our Privacy Policy.
Last updated
August 2026
Version
v1.0
Review cycle
Annual
Applies to
All visitors
1Introduction
This Cookie Policy explains how Placement Plus, a product of Eezyverify (Pty) Ltd, uses cookies and similar technologies when you visit our website and use our platform. It supplements our Privacy Policy, which describes how we process personal information under the Protection of Personal Information Act 4 of 2013 ("POPIA").
2What are cookies
Cookies are small text files placed on your device when you visit a website. Similar technologies include local storage (used by your browser to remember preferences) and pixel tags (small images used by advertising services).
3Why we use cookies
Placement Plus uses cookies and similar technologies to:
- Keep the website working (essential cookies).
- Understand how visitors use the site so we can improve it (analytics — with your consent).
- Measure the performance of advertising campaigns and show you relevant ads (marketing — with your consent).
4Categories of cookies we use
Essential cookies — required for the site to function. No consent needed.
| Name | Storage | Expiry | Origin | Purpose |
|---|---|---|---|---|
| placementplus-theme | localStorage | Until cleared | Placement Plus | Remembers your light/dark theme preference. |
| placementplus-consent | Cookie | 12 months | Placement Plus | Stores your cookie preferences. |
Analytics cookies — only set if you give consent. We use Google Analytics 4 with IP anonymisation and Google Consent Mode v2.
| Name | Storage | Expiry | Origin | Purpose |
|---|---|---|---|---|
| _ga | Cookie | 2 years | Google Analytics | Distinguishes unique visitors. |
| _ga_<MEASUREMENT_ID> | Cookie | 2 years | Google Analytics | Maintains session state. |
Marketing cookies — only set if you give consent. Used to measure ad campaign performance and show relevant ads.
| Name | Storage | Expiry | Origin | Purpose |
|---|---|---|---|---|
| _gcl_au | Cookie | 90 days | Google Ads | Ad conversion tracking. |
| _fbp | Cookie | 90 days | Meta Pixel | Ad delivery and measurement. |
| li_sugr | Cookie | 90 days | Ad targeting. | |
| bcookie | Cookie | 1 year | Browser identification. | |
| lidc | Cookie | 1 day | Session routing. |
5Managing your cookie preferences
You can change your cookie preferences at any time. Where consent is required by POPIA, we obtain it before placing non-essential cookies. Your consent can be withdrawn at any time.
You can also control cookies through your browser settings. Disabling essential cookies may affect platform functionality (e.g. theme persistence and consent record).
6Third-party cookies
Where our platform integrates with third-party services (Google Analytics, Google Ads, Meta Pixel, LinkedIn Insight), those services may set their own cookies subject to their own policies. A current list of sub-processors and integrations is available upon request from privacy@placementplus.co.za.
7Contact
For any question about how Placement Plus uses cookies or processes personal information, please contact our Information Officer at privacy@placementplus.co.za.